2017/18 winter booking festival, brand analysis– Michael Kors

From the show to the booking festival of 17/18, the colors are not too bright. The previous booking festival covering various bags, Mummy bad, pillow bag, and bags that are practical in use will be the key factors in the festivals. MK will continue its classic Jet Set women style, and rivets, holes and other swanking elements will be used in the handbags of these season.
Color—Mineral powder

According to the previous popular colors, it is predicted that MK will use mineral powder in the 17/18 winter handbag, which is gentle and restraining in color, creating a style both girlish and ladyship.
Shape—pillow bag

MK won’t change much in shape for the 17/18 fall and winter handbags. The pillow shaped handbags appear in the booking festival, smaller than other pillow handbag in shape.
Shape—drawstring bag

The drawstring bag is usually matched with double shoulder straps. MK in 17/18 fall and winter will combine the medium and large size drawstring bag with reversed hair. And the choice of color also appeals to the season of fall.
Element—air holes

The cool girlish image is really popular but the MK air holes don’t make the quality of rock girl stand out too much, and the quality of city lady is still very heavy.
Element—floor tile printing

It is comparatively monotonous for the floor tile printing of MK, which appeals to the whole positioning of the brand. However, the floor tile printing of other brands uses the change of colors and printing, which changes the style of the handbag.

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