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The MK bag is not only classical, but also practical

In the movie Mission Impossible, PRADA Saffiano that Mona carried with was warmly welcomed by numerous fans once it was debuted. Especially when the clip in the movie that Mona carried out PRADA with gun and gem hided was broadcasted, the scream will be made in the cinema.

PRADA Saffiano has been becoming one of the most favorite classical bags since from that time. Apart from the fashionable appearance, it is also very sincere for its practicability. Therefore, there are many other brands pushing out their own PRADA Saffiano, such as Michael Kors’s PRADA Saffiano, which occupies the dominant position in affordable luxury brand.

Let’s talk about the brand of Michael Kors, the founder, Michael Kors served as a creative director for the brand of Celine from 1998 to 2004. In 2004, Michael Kors left from Celine, and began to pay attention to the design of his personal brand which was named after his name. Especially PRADA Saffiano is deeply attractive for the white-collar workers in the metropolis by virtue of its wear resistance, large capacity, casual match and so forth.

MICHAEL KORS large PRADA Saffiano white

In terms of Michael Kors’s PRADA Saffiano in the JD Bentudou overseas luxuries franchise store, what it employs is the material of leather with the exquisite work thread. The white one is the hottest style in this store, it will be very fashionable if it matches with the spring and summer overcoat and dress, and there is large internal capacity inside it, it can be divided into 2 parts, where there are tiny pockets with different sizes, which can be used to place the small objects such as the key, the telephone, etc. In the middle part, there is the zipper, and the internal space is very large, it can be used to place the wallet.

MICHAEL KORS large PRADA Saffiano grey

Each series of MK bag with grey color will be the hottest style for that series, after all, the grey is the fashionable color at any time. PRADA Saffiano is no exception, its size is still 34*25*12, the semicircle body of the bag is elegant with the exquisite details, whether sportswear or formal wear, it is believed that this bag will bring you with the different feelings for those female buyers.

MICHAEL KORS large PRADA Saffiano black

For those who are fond of the dark PRADA Saffiano, you cannot miss this black one, the modest color will not be striking at any season and occasion, and this bag is also the necessity for numerous superstars to have a street snap.

For the white-collar female in the metropolis , PRADA Saffiano is very practical for daily life and commuting, and there is no doubt for the cost performance of MK. Especially in the JD Bentudou overseas luxuries franchise store, each of bag is from American direct mail, it the authentic one with the good quality, let’s see it together!

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Are you still hesitating on MK or Coach? Now you don’t need to hesitate.

When talking about Coach bags, MM will show expression of dislike. They are typical aunty bags. At that time, the bags of MK are symbols of fashion. They have reasonable prices with simple but fashionable designs. however, the theme of Coach has changed a lot since Coach changed its designer. The bags become so fashionable, suiting for the younger. On the other side, the MK bags haven’t changed much in these years.

Coach Signature series

This PARKER handbag is the same as the one used by Selina. The rose styled lock, fashionable structured chains, rivet decoration make the bag of high sense of femininity.

Color matching styled PARKER single shoulder bag with rivet decorations

This PARKER single shoulder bag combines the fashion elements such as color-matching, rivets, chains together. It has a completely different style from the previous products. Have you been surprised?

ROGUE handbag

It is made of smooth leather of little ox, showing a very soft sense.

It also has the knot printing version.


It is made of polished leather, providing a strong sense. It is matched with rose decoration, increasing the sense of fashion.

Coach 1941 series DINKY handbag

Coach 1941 series are the products at the turning point. The pasters are on the body of the bag, showing a strong feeling of fashion and modern.

Dinky handbag has one called as bag in handbag. It is very useful. Besides, every single bag has its own decorations, which are very delicate.

When MM see those pretty bags of Coach, they don’t need to hesitate any longer. Just buy them!

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Huge decrease in sales, the sale legendary of MK breaks?

Recently, some media reports that the US light luxury brand, Michael Kors decreases a lot in sales. The first deficit quarter in the 2017 fiscal year comes along, which becomes the turn of Michael Kors.

Some people comments that Michael Kors itself brings this, while some people keep unoptimistic about its future. No matter what others say, Michael Kors makes its first steps of renaissance: closing stores. Obviously, it is hard for people to believe that the company will go back to normal by using this kind of plan. The decline in sales this time brings Michael Kors in a situation of disadvantage, and it may also influence its development in the future.

Michael Kors was so popular in the past, and can it re-shape its image and go back to its peak?

Huge decline in sales, Michael Kors shut down stores immediately

There is a curse that when a brand gets popular, its sales will decrease soon. Michael Kors, just as other light luxury brand, cannot avoid this curse. Michael Kors used to develop fastest among the luxury brands. Now because of the huge decline of its sale volume, Michael Kors might have the structural changes with Kate Spade amd Coach of same level, which can bring MK in a situation of disadvantage.

According to the financial report of the forth quarter of 2017 published by Michael Kors, the sales revenue is 1.06 billion dollars, with a 11.2% decrease and deficit of 26.8 million dollars. The sales revenue from retail is 0.575 billion dollars, with an increase of 0.5% only, and the sales of same stores decrease to 14.1%. And the decline of wholesales is 22.8%. The sales from licensed business decrease by 6.2%, 3340 USD.

It is a trend that Michael Kors’ global sales are decreasing, except for one area, the Asian market, which is the only market keeping increasing. According to some analysis, China has been Michael Kors’ most potential market. After Michael Kors took back all the licensed business in June 2016, the sales revenues almost doubled, increasing by 6.3%, 0.128 billion dollars.

However, the increase in Asian market is not enough to make up for the decrease in other areas. For the US market, the sales decrease by 18%, 0.71 billion dollars, and there is a 15.3%, 0.215 billion dollars decrease in the European market. So Michael Kors indicates that 100 to 125 stores that don’t run well will be shut down in the following 2 years.

Michael Kors state they have to close the stores, which can save 0.1 to 0.125 billion dollars in cost. The board director and CEO of Michael Kors, John D. Idol says the year 2018 is the most important fiscal year of the group. The attractiveness of Michael Kors decreases, compared to the previous years. For now, it is urgent for Michael Kors to improve its brand image and product quality.

The crazy expansion of Michael Kors in global store is like taking a poison?

Since the list of Michael Kors, the prediction of decline hasn’t been stopped in the industry, especially when the former investors took back their funds last year. Now the decrease of Michael Kors’ sales is just like LeTV in the technology industry. There are two reasons for this:

It should be worried that if the products are seen everywhere in the streets for the luxury, even for the light luxury products. For the luxury, it is important of rareness. However, Michael Kors takes the way opposite. Michael Kors has been expanded its stores crazily since 2013. According to the financial report up to April of 2017, there are more than 800 Michael Kors stores in the world, including 201 in Europe, 228 in Asian, and 398 in US.

Except the crazy expansion of the stores, Michael Kors also makes a mistake in the industry—increase the sales by discount. Too much discount can damage the image and position of the brand. There is a consumer behavior that if customers are used to discount, they won’t buy the full price goods. When there are goods always in discount, customers definitely are not willing to buy at full price, which is just like Coach.

In this way, Michael Kors leaves people the impression that it is a product in discount everywhere in the streets and stores. Even so, Michael Kors achieved the goal of making profits in short run. After the list in 2011, Michael Kors has funds of 0.944 billion dollars, and the stock price exceed 25% on that day. Michael Kors can make money by discount because its founders are the ex-designer of Celine in LVMH, judger of roject Runway, and famous designer of Michael Kors brand. However, as time goes, when customers get used to this, they are not buying for this.

This poison development method also brings Michael Kors some hidden dangers. The unlimited production and huge discount lead to low quality products and many returned goods. And Nordstrom, the famous US department store, stop selling it. Although luxury are durable goods are quite different, Michael Kors leaves a bad image to the customers because of the low quality and large amount of returned goods.

Besides, the terrorist attacks in Europe lead to a decrease in the number of people travelling there, which in some way influence the sales MK. Because the terrorist attacks happen every now and then, and there are many photos and videos on the internet, the visitors in the streets decrease sharply. Even some citizens choose to stay at home instead of going out.

Luxury industry is affected greatly by terrorist attacks. Even Hermes, whose sales keeps increasing for years, shows a trend of decreasing in Europe. LV store is robbed just few days before. Michael Kors is also influenced by the errorist attacks in Europe showing a 15.3% decrease, 0.215 billion dollars.

From this, the prediction of decreasing of MK is not come from nothing. It is not only the poisoning developing method that is not agreed by the people in this industry. The terrorist attack is also a factor that influences the development of Michael Kors.

Michael Kors is in a situation of disadvantage, and it is hard to get back to its peak.

Michael Kors used to be the most popular light luxury brand at that time. It developed the fastest, compared with Kate Spade and Coach. Now the sales legendary of MK break. The sales volume of MK decreased, as well as its stock price, showing a decline of 31% when compared to its highest. It is hard for MK to go back to its peak.

Unlike other light luxury brands’ stable development, MK suddenly becomes popular between the year 2014 and 2015, surpassing Kate Spade and Coach of the same level. Michael Kors is favored by customers by its high cost performance and design. And it increases its sales by crazily opening new stores and long-term discount.

It changes as time goes. Kate Spade and Coach have integrated as one, while Michael Kors’ legendary breaks. The structure of light luxury industry has changed. Coach is back, from its closing stores to increasing over 10%. Coach raises the attention of customers again with a better brand image.

As for Coach, it used to increase its sales by crazily discount, but then it went down. It seems that Michael Kors is taking the way of Coach. It is easy to fail but hard to succeed. In the situation of depressed luxury market overall, it is almost impossible for Michael Kors to go back by copying Coach’s method.

It is a bad season for capital, and low in the market of retailing. The self problem of MK is worth thinking. The founders of MK are also called M copy. People can always find some evidence of copy from its accessories or bags. With so many copies, people would doubt if Michael Kors has its own designers.

There is no innovation in this high leveled light luxury brand. What it does is copy, and crazy expansion, which makes the brand everywhere for every people. In this way, it loses its original value and meaning of existence. MK has a sharp decline of sales in its 2017 fiscal year, and the closing stores down method somehow shows that MK is unconfident about its sales in the fiscal year of 2018. Its revenue might have a further decrease.

Overall, the over expansion of stores and crazy discount have already damaged its brand image and the trust of customers. In the future, if MK doesn’t stop this and think carefully, or MK doesn’t look into customers’ demands, or MK doesn’t put efforts to improve its brand image, Michael Kors would never become the legendary again.

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Cholé Drew Bag-A Cute and Cool Must-buy

The first brand bag that must be listed in the must-buy bag list in this summer is Cholé Drew bag even if it has been popular for more than a year.
1.Cholé Drew bag strikes back

Before 2014, the Cholé Drew bag was unknown for every one. Most people’s impression on Cholé was several bottles of perfumes made from flowers and its bags in the fashion circle was not noticeable. Although a few trendy bags had been released, it was a long time ago. Since the release of Drew bag in 2014, the postion of Cholé in the fashion circle changed suddenly. In the Spring and Summer of 2015, Cholé takes advantage of the opportunity and mainly promotes the Drew bag. The Drew bags of the brown color have almost been out of supply.
2.Cuteness helps the Drew bag compete for the market

a. Wear-resistant and durable lamb skins with litchi grains

Lamb skins are smooth to touch and durable. If you care and repair the bag very well, it looks like a brand new one.
b. Multiple colors

The bag has multiple colors to choose due to the texture. Fashionists can match it with other clothes.

c. Makes people who wear it look very cool
The lining of the Drew bag is very simple, utilizing the space to a largest extent. It can hold many things and does not waste any space. It has an lamb skin-made interlining, which can carry the iPhone 6S without the case.

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Michael Kors handbags, which is the prettiest?

MK handbags are very popular these two years, and many people are using them? Which do you think is the prettiest when used?

1.    Sweety Miranda Kerr uses the big brown bag, which looks pretty good in quality.
2.    Super model Kendall Jenner), sister of Kim Kardashian, notchbacks the grey ear bag, looking very cute.
3.    Taylor Swift usually takes this bag when she goes out. She is very fond of this bag.
4.    The handbag with rivets, Xi Menyyao takes it when going to the parties.
5.    Super Model –AA’s big bag, which seems can hold the whole world, somehow like the neverfull of LV.

6.    KK’s snake leather handbag, it looks mature and generous.

Which one do you prefer?

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2017/18 winter booking festival, brand analysis– Michael Kors

From the show to the booking festival of 17/18, the colors are not too bright. The previous booking festival covering various bags, Mummy bad, pillow bag, and bags that are practical in use will be the key factors in the festivals. MK will continue its classic Jet Set women style, and rivets, holes and other swanking elements will be used in the handbags of these season.
Color—Mineral powder

According to the previous popular colors, it is predicted that MK will use mineral powder in the 17/18 winter handbag, which is gentle and restraining in color, creating a style both girlish and ladyship.
Shape—pillow bag

MK won’t change much in shape for the 17/18 fall and winter handbags. The pillow shaped handbags appear in the booking festival, smaller than other pillow handbag in shape.
Shape—drawstring bag

The drawstring bag is usually matched with double shoulder straps. MK in 17/18 fall and winter will combine the medium and large size drawstring bag with reversed hair. And the choice of color also appeals to the season of fall.
Element—air holes

The cool girlish image is really popular but the MK air holes don’t make the quality of rock girl stand out too much, and the quality of city lady is still very heavy.
Element—floor tile printing

It is comparatively monotonous for the floor tile printing of MK, which appeals to the whole positioning of the brand. However, the floor tile printing of other brands uses the change of colors and printing, which changes the style of the handbag.

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Michael Kors carry out big promotion! Fashionable drew bag at low price!

Founded in 1981, Michael Kors locates its headquarter in New York. Michael Kors brings the luxury industry into a new phase, creating a concept of self-expression and being different. Michael Kors separates itself from other classic luxury brands, being the representative of American luxury life style. Up to now, Michael Kors has more than 500 stores over 89 countries in the world, and distributes to top department stores and brand shops as well.

When mentioning about the drew bag of chole, many people are complaining about this. The high price of the cute and exquisite drew bag makes many people can only just look! Because they cannot afford it! Recently, Michael Kors offers great benefits to ladies who love bags! Same size of drew bag and equipped with exquisite round buckle can make you enjoy the fashion at the price of 1000.
The improved details show the dedications. Fine leather with great honesty. It is worth mentioning that the bag is separated inside, which increases the capacity of the bag, showing leisure street style and romantic elements.

This small Michael Kors bag is made of colored suede leather and lychee pattern leather. There are metal accessories in front magnetic buckle, covering several front layers. There are two pockets inside. The handle in the top can be removed, or changed to straps. It is very practical and nice!
Two colors of the bag are both very fashionable. It is offered at a price quite reasonable, shouldn’t you get one?

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Walk into Chanel Office and Closely Observe Chanel 2016 Autumn Series Bags

Walking into Chanel office and closely observing Chanel 2016 Autumn series bags, this time fans of Chanel can glut their eyes. The first to see is the 2016 Autumn series bags, and the most important is that we can walk into Chanel’s office’s displaying hall to closely observe the charm of new season bags. Although this hall is like the France’s tavern, we appreciate the autumn accessories in a free mood. Maybe because of the background, the whole series carries a vintage and glamorous style but doesn’t lose Chanel’s only essence. The glamour of jewels, vintage style, and modern design bring us into the situation where we expect Chanel to be on the market soon.

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MK, the light luxury brand, who looked down on Ali, now declare all the luxury cannot go without Tmall

It is reported on 24th Oct. that recently in the 5th anniversary of Michael Kors’ China areas, Li Dakang the CEO of Asian-Pacific area said “Any luxury brand would like to make up 10%-20% of the total sales online, but all cannot avoid Tmall, which is under Ali.”

The China market is more and more important for Michael Kors. On this celebration, Michael Kors declares that its official website for online shopping is put in use, which improves its retail channels. Even though, Michael Kors indicates that if more market shares are wanted, it is impossible to avoid the cooperation with Tmall.

What is interesting is that in this May, Michael Kors announced to be out of IACC because of its dissatisfaction of Ali’s entry of IACC, which spread very popular at that time. But now, what Li Kangda does here is intended to create the cooperation space for Michael Kors and Tmall.

In fact, Michael Kors has already started cooperation with Meilihui, a platform of luxury brand under Ali. Li said in his interview that Meilihui is for MK’s out of season products with large discounts.
With the improvement of consuming in China, the demand for online shopping is getting larger and larger. Both the luxury brands and light luxury brands are understanding the online shopping better and better. They not only put the out of season products on line for promotion but also sell the latest products on line.

Before Michael Kors’s entry into China market, other luxury brands have already built good foundation in China, gaining lots of customers. As for the online shopping, these luxury brands are more active than Michael Kors, working closely with Tmall, Meilihui and other platforms. Up to now, Burberry, HUGO BOSS, LA MER, Maserati, LVMH and other groups have started strategic cooperation with Tmall.

On the Global Trend Festival of Nov. 11 in Tmall, Burberry, Maserati, Guerlain and other 50 top brand in the world released their new product on site. This 8-hour fashion show is live broadcast on Tmall app on cellphone. The customers can sit at home and watch on their phones. They can even buy the latest products at first time through “showing and buying”.

Dai Yanting, the general manager of Guerlain of China market, said through the festival, Guerlain can build a platform of interactions between online and offline, interpret the luxury sales in new perspective, and make the young concepts into the brands.

Experts believe that what Tmall can offer to the brands is not only limited to the sales channel. It is a platform for great promotion and interactions of customers. Based on the support of big data, it can describe accurately of the users, and predict the trends, which are what the luxury brands need immediately.

It is known that Michael Kors was founded in 1981 as the luxury accessory brand by Michael Kors. Its headquarter is located in New York city, with over 500 stores in 89 countries. In 2011, Michael Kors officially stepped into China. Only within 5 years, it has more than 100 stores with sales revenue over 0.2 billion dollars.

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Up to 70% off, Michael Kors sale during Christmas

As Christmas is coming, light luxury brand—Michael Kors, starts its crazy sales at large discount. It is worth mentioning that it is the first time Michael Kors’ quarter sales reduce. Some experts believe that it cannot last long to increase the sales by large discount. On the contrary, customers will doubt the brand value.
Recently, journalists of Beijing Business Today visit the Michael Kors stores, and find all the Michael Kors products are in discounts from 30% off to 70% off, including the bags and watches. The sales person introduces that it is the Christmas promotion, and that the products in discount are the latest and most of this year.

The market of luxury brand is slumping these years. Although Michael Kors is top in sales for the past five years, it is also deeply impacted by the market. It is the first time that Michael Kors’ quarter sales reduce since 2011. What’s more, its competitor Coach has surpassed.
According to the data, Michael Kors’ net profit reduces by 15.7%, at 0.1471 billion dollars in the first quarter of 2017. In the second quarter of 2017, its total revenue reduces by 3.7%, at 1.09 billion dollars. What we need to pay attention is that in the second quarter, Michael Kors increases rapidly in the Asian-Pacific market but in fact, its less than 0.1-billion revenue contributes little to Michael Kors. The main increase is brought by its 137 new stores which MK just takes back the attorney. In the forth quarter of 2016, MK only increased 10.9% in its sales.

The downturn drives Michael Kors to increase its sales by discount. John D. Idol, CEO of Michael Kors, admits that the over discount will affect the whole group, and that the discount promotion activities will be decreased from next Feb..

In fact, Michael Kors, as light luxury brand, is positioned as neither luxury nor popular customer goods. The embarrassing position affects the royalty of its customers.
Zhou Ting, the dean of the wealth quality research institute, indicates Michael Kors’ special discount to increase its sales will lower not only its image but also its customers. Although Michael Kors can clean its inventory in short term, it won’t last long. If MK wants to win in the market, the creativity and its design are the key.